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Rack Device ID

Luckow was asked to come up with a unique ID for Power Assure rack devices. Something that would make them stand out in a sea of devices. This is a revolutionary approach to server bezels: Full length dome labels with custom vent grills. This was a radical approach to giving identity to a fairly utilitarian device.

Client Info:
Power Assure offers data center infrastructure and energy management software for enterprises, government, and managed service providers.

Stakeholders:
Alex Fielding, CTO

Production & Design:
Alan Luckow, Designer

Project categories: Packaging, Print

Bezel applied to unit.
Dome labels before application.
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