Luckow worked on naming as well as visual ID. The Deluxe product also contained a “mini”-tin. The top of the tin had a glass insert to allow the consumer to see inside
the container. The metal gave the product a premium feel which was necessary since the product was not positioned as a cheap item.

Client Info:
Eye Eco, developed in 2003, is a small company dedicated to developing products that offer effective, natural relief for dry eyes, eye irritation and eye allergies. Each of our products is completely natural, drug free and proven effective.

This project is part of a much larger corporate ID by Luckow, detailed in other sections of this online portfolio. See also: Corporate ID, Packaging, Presentations, Tradeshow, UI/UX, Web and Print.

Stakeholders:
Suzanne Paulson, CEO