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Santa Cruz Blues Festival Poster

1st Annual Santa Cruz Blues Festival Poster

Early in my career, I was tasked with creating all the graphics surrounding the First Santa Cruz Blues Festival. The tickets, brochures and various marketing materials have been lost in time, but the poster is still out there. It now sells as a rare collector’s item. Stakeholders: Bill Welch, Owner

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eyeeco product catalog design by Luckow

eyeeco Products Catalog

Eye Eco, developed in 2003, is a small company dedicated to developing products that offer effective, natural relief for dry eyes, eye irritation and eye allergies. Each of our products is completely natural, drug free and proven effective. 2012 Product catalog (8.5X11 Landscape, 20p) Stakeholders: Suzanne Paulson, CEO

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Rack Device ID

Luckow was asked to come up with a unique ID for Power Assure rack devices. Something that would make them stand out in a sea of devices. This is a revolutionary approach to server bezels: Full length dome labels with custom vent grills. This was a radical approach to giving identity to a fairly utilitarian […]

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Woz and Jobs (Photography)

Luckow took this photo of the two Steve Wozniak and Steve Jobs in 2005. It was used in numerous publications (and continues to be) as it is probably the last photo of the two of them together looking at each other and smiling. Shown here are two books open to the page the photo was […]

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Slick Plugins Poster

Used for tradeshow display and given away with product purchase. Shown are front and back. The difficulty was in showning examples of all the plug-ins as a hanging reference. The front of the poster, “Film Bytes” is designed using “Golden Mean” proportions. Luckow did all copywriting as well. (18X24) Luckow also worked on many of […]

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Promotional posters (eyeeco)

Posters were used as Pop display items as well as for marketing. Client Info: Eye Eco, developed in 2003, is a small company dedicated to developing products that offer effective, natural relief for dry eyes, eye irritation and eye allergies. Each of our products is completely natural, drug free and proven effective. This project is […]

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